03 · CONCEPT
Moodboard + visual direction
Start with the visual language of safety
I explored how to turn a caution-inspired theme into a character that felt fun, approachable, and full of personality. The moodboard brought together crossing guards, traffic cones, hard hats, whistles, crosswalks, bright safety colors, and expressive poses.
Those references helped establish the core direction before I refined Carl himself: recognizable safety cues, a simple silhouette, and an energetic orange-and-yellow palette that could stay readable in motion.